Directory guide
HomeAdvisor: a home-services citation with category weight
HomeAdvisor is one of the best-known directories for home-services businesses, and an industry-specific listing like this carries weight a generic directory cannot. For a contractor, plumber, roofer, or electrician, the platforms built for the trade are part of how search engines and customers confirm a business is real and established. HomeAdvisor is now part of the same company as Angi, which is exactly why the listing details need a close look.
Why an industry citation like HomeAdvisor matters
In our catalog, HomeAdvisor carries an authority weight of 85 out of 100 and sits in the industry category for home services. The principle is quality over quantity: an industry-specific directory that fits the business is worth more than a long list of generic listings. For a home-services client, HomeAdvisor is one of the citations search engines expect to see, and a consistent listing reinforces the same canonical name, address, and phone used everywhere else.
HomeAdvisor is also high-intent. People arrive ready to hire, so an accurate, complete listing does double duty as both a citation and a place customers actually evaluate the business. That makes the details worth getting right.
What goes wrong on a HomeAdvisor listing
- Merge artifacts: HomeAdvisor and Angie's List came together under Angi, and that history can leave duplicate or mismatched profiles across the brands.
- Name and address drift: a profile that no longer matches the legal business name or current location used on the website and Google.
- Old phone numbers: a disconnected or tracking number that disagrees with the canonical phone.
- Service-area and trade gaps: a profile that lists the wrong trades or a stale service area.
- Unclaimed profiles: a listing that exists but has never been managed, often with incomplete data.
A citation audit reads the live HomeAdvisor listing and compares the name, address, and phone to the rest of the ecosystem, flagging the genuine disagreements so a stale industry listing does not undercut an otherwise clean profile.
How to fix your HomeAdvisor listing
HomeAdvisor is a managed directory in our catalog. Rather than a one-click fix, we submit the correction through our managed pipeline, included on a per-citation basis. Each managed fix uses one credit, credit packs run $1.50 per citation, and turnaround is under 72 hours. You see the fix status the whole way through.
The goal is the same as everywhere else: align the HomeAdvisor profile to the canonical record you use on Google Business Profile, and resolve any duplicate left over from the merge so the home-services listings agree. Because HomeAdvisor and Angi share a parent company, it is worth checking both together.
Where it fits in a full citation audit
HomeAdvisor is a strong industry citation for home services, but it only helps when its data agrees with everything else. Run a free citation audit to see the HomeAdvisor listing graded against the directories that matter for the category, fix what the audit finds, and keep it monitored so it stays consistent.
Visit HomeAdvisor to manage the listing directly, or see the full directory catalog.
Frequently asked questions
Is a HomeAdvisor listing a citation?
Yes. A HomeAdvisor profile publishes the business name, address, and phone, which makes it a citation. Because HomeAdvisor is a high-authority industry directory for home services, a consistent listing is a strong category signal for local search.
Is HomeAdvisor the same as Angi now?
They are part of the same company. Angie's List was rebranded as Angi, and HomeAdvisor became part of the same parent. The brands still run as distinct sites, which is why a business can end up with separate or duplicate profiles that a citation audit surfaces.
Does HomeAdvisor matter for SEO if I get leads elsewhere?
Yes. Even if leads come from other channels, search engines expect to see a home-services business on the directories built for its trade. An accurate HomeAdvisor listing reinforces that the business is real and consistent, which supports local rankings regardless of where leads originate.
How do you fix a HomeAdvisor listing?
HomeAdvisor is a managed directory, so we submit the correction through our managed pipeline rather than an automatic connection. Each managed fix uses one credit, credit packs run $1.50 per citation, turnaround is under 72 hours, and you can track the status throughout.
More directory guides
- Angi
The leading home-services industry directory, formerly Angie's List. An industry-specific citation that carries extra weight for contractors and trades.
- Google Business Profile
The single most important local listing, and the first place a citation audit checks for name, address, and phone accuracy.