Citation audit software for local businesses

Live accuracy, not a stale database

This is the part that separates the audit from most of the field. A lot of citation tools read from a stored database of listings that was collected at some earlier point, which means the report can describe the business as it was weeks or even months ago. We check the listings as they are right now, so the report reflects what is actually wrong today, not a snapshot that has since gone out of date. If a listing was corrected last week, it shows as correct. If a listing broke yesterday, it shows as broken. For an agency presenting to a client, that difference is the whole game: you are never caught explaining away a finding that turned out to be old news, and the client never has to wonder whether the report is current. Accuracy beats volume, and current beats comprehensive when the comprehensive version is out of date.

What the audit surfaces

The audit looks for three classes of problem, and it is worth being precise about each, because the precision is what keeps the report trustworthy.

Wrong NAP. NAP is the name, address, and phone number that should be identical everywhere a business is listed. When one of those fields drifts, an old suite number, a tracking phone line that was never updated, a business name with an extra word, both human searchers and AI search engines lose confidence in the business. The audit reads each field on each listing and tells you precisely which field is off and where.

Missing listings. A business cannot be inconsistent on a directory it is not on, but an absence on a directory that matters for its industry is its own problem. The audit flags the directories where the business should be listed and is not, weighted by how much that directory matters for that specific vertical, so a missing listing on an important industry site reads louder than one on a directory nobody in the category uses.

Duplicate listings. More than one entry for the same business on the same directory splits authority, divides reviews, and gives searchers two answers to the same question. The audit surfaces duplicates so you can consolidate down to a single, correct entry.

The reason the report stays trustworthy is the way it reads each field. For any given field on any given listing, the result is one of three things: it matches the business, it is a real mismatch, or it simply is not shown on that listing. Only real mismatches get flagged. A field that is not displayed is reported as not shown, not as an error, so an agency is never sent chasing noise or defending a finding that was really just missing data. That tri-state read, match, real mismatch, or not shown, is what lets you trust the count: when the report says there are four problems, there are four problems.

All of it is authority-scored and industry-specific. Directory coverage is weighted toward the sites that carry real weight for the client's category rather than a flat checklist, with home services verticals covered first and more industries added over time. You can see the current catalog on the directory catalog page.

AI search visibility in the same report

Citations are no longer only about human searchers. Buyers increasingly ask AI engines who the best provider is, and those engines cite sources when they answer. The same audit report shows the client's AI search visibility: whether they appear when AI engines answer best-in-category questions for their market, and which sources get cited when they do. It sits right next to the citation findings, because accurate, consistent listings across authoritative directories are part of what makes a business citable in the first place. There is a dedicated page for that side of the product on AI search visibility.

Built for agencies, free to start

The audit is built white-label first, so the report you put in front of a prospect or client carries your agency's brand, not ours. That matters because the audit is one of the strongest opening moves an agency has: you can run a free audit on any client or prospect, with no account and no credit card, walk into the room with real findings about their actual listings, and let the wrong and missing entries make the case for you. When a prospect can see, in front of them, that their phone number is wrong on a maps listing and they are missing from two directories their competitors are on, the conversation about hiring you gets a lot shorter. The free audit is the natural first step. Run a free audit now, or read how the white-label loop works for agencies on the for agencies page.

From findings to fixed

An audit is the first step in a loop, not the end of it. Once you know what is wrong, you turn findings into a one-click fix queue, where corrections apply automatically wherever a directory allows it, managed fixes route through us at $1.50 per citation, and owner-verification cases come with a self-guided playbook. After a listing is correct, ongoing monitoring keeps watching it and alerts you if it drifts back out of sync. The full three-step flow, audit to fix to monitor, is laid out on the how it works page, and the next stop after the audit is the fix citations page. When you are ready to subscribe, plans run from Solo at $39/mo for 5 locations, Agency Starter at $99/mo for 25 locations, Agency Pro at $249/mo for 100 locations, up to Scale at $599/mo for 500 locations, with done-for-you building at $1.50 per citation on top. The pricing page has every tier and the per-citation rate side by side. The audit itself stays free.

Citation audit FAQ

Is the citation audit really free?

Yes. You can run a full local citation audit on any business with no signup and no credit card. You enter a business, and we return every wrong, missing, or duplicate listing across the directories that matter, each one scored by authority, plus the client's AI search visibility. The report arrives by email in minutes. You only pay if you decide to subscribe to keep fixing and monitoring listings.

What does the audit actually check?

Three things. First, wrong listings: where the name, address, or phone number on a directory has drifted out of sync with the business. Second, missing listings: directories that matter for the client's industry where the business is not listed at all. Third, duplicate listings: more than one entry for the same business on the same directory, which splits authority and confuses searchers. Every finding is scored by the authority of the directory it sits on, so you fix the listings that move the needle first.

How is this different from a tool that uses a stored database?

Many citation tools read from a database of listings that was collected at some earlier point, so the report can reflect what was true weeks or months ago rather than today. We check the listings as they actually are right now, so a listing that was fixed last week shows as fixed, and a listing that broke yesterday shows as broken. For an agency, that means you are never explaining away a finding that turned out to be stale.

Which directories do you check?

We focus on the directories that actually matter for a given client, weighted by authority and by industry rather than a flat list of every site on the internet. Home services verticals are covered first, with more industries added over time, so the audit checks the maps, review sites, and industry directories that carry weight for that specific business instead of padding the report with low-value listings.

What happens after the audit?

The audit hands you a prioritized list of what is wrong, missing, or duplicated. From there you can turn findings into a one-click fix queue: corrections apply automatically where a directory allows it, managed fixes route through us at $1.50 per citation, and anything that needs owner verification comes with a self-guided playbook. Once a listing is correct, ongoing monitoring watches it and alerts you if it drifts back out of sync. Plans run from Solo at $39/mo for 5 locations up to Scale at $599/mo for 500 locations.